Privacy Policy

1. Who We Are

Nooraï ("we", "us", or "our") is a luxury modest fashion brand based in Dubai, United Arab Emirates. We operate the website www.noorai.ae. For any privacy-related questions, contact us at contact@noorai.ae.

2. Data We Collect

When you shop with us or contact us, we may collect:

• Identity data: first name, last name.
• Contact data: email address, phone number, shipping address.
• Transaction data: order details, items purchased, payment confirmation. We do not store your full card number — payments are processed by our certified payment partners.
• Usage data: pages visited, browser type, device, and referring URL, collected via analytics tools (Google Analytics, TikTok Pixel).
• Communication data: messages sent via our contact form or email.

3. How We Use Your Data

• To process and fulfil your orders, including shipping and delivery notifications.
• To send order confirmations and customer service communications.
• To send marketing emails and exclusive offers, only with your consent. You may unsubscribe at any time.
• To improve our website experience and analyse traffic patterns.
• To comply with applicable laws and regulations in the UAE.

4. Sharing Your Data

We do not sell your personal data. We may share it with:

• Payment processors: to securely handle your transactions.
• Shipping carriers: to deliver your orders (your name and address are shared with our logistics partners).
• Analytics providers: Google Analytics and TikTok Pixel receive anonymised usage data.
• Legal authorities: if required by UAE law or a valid legal process.

5. Cookies

We use essential cookies to operate the website (e.g. shopping cart) and analytics cookies to understand how visitors use our site. By continuing to use noorai.ae, you consent to our use of cookies. You can disable cookies in your browser settings, which may affect some features of the site.

6. Data Retention

We retain your order data for as long as required by UAE commercial and tax law (typically 5 years). Marketing preferences and account data are retained until you request deletion. Analytics data is retained per each provider's default policy.

7. Your Rights

You have the right to:

• Request a copy of the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data, subject to legal retention obligations.
• Withdraw consent for marketing at any time by clicking "Unsubscribe" in any email.
• Lodge a complaint with the relevant data protection authority in your country.

To exercise any of these rights, email us at contact@noorai.ae.

8. Security

We apply appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. All data transmitted between your browser and our site is encrypted via HTTPS.

9. Changes to This Policy

We may update this Privacy Policy periodically. The "Last updated" date at the top of this page indicates when it was last revised. Continued use of our site after any changes constitutes acceptance of the updated policy.

10. Contact

Questions or concerns about this policy? Contact us at contact@noorai.ae or by phone at +971 54 409 9936.